The MAMA AWARDS was first held in 1999 as the Mnet Music Video Festival, which became the Mnet KM Music Video Festival in 2004, the Mnet KM Music Festival in 2006, and its evolution into the Mnet ASIAN MUSIC AWARDS (MAMA) in 2009 announced the arrival of a music awards celebration dedicated to Asia. Reflecting this focus, since 2010 this annual celebration is held across Asia with Macau kicking it off, followed by Singapore, and Hong Kong, establishing itself as a global name for recognizing K-POP achievements. 2017 and 2018 saw the awards show take place simultaneously across three regions in Asia as the MAMA Week. Always embracing change, in 2020 K-POP’s biggest night transformed into a metaverse awards ceremony.
Over the past 23 years, <MAMA>, which has grown up with K-POP is now ready for the next phase of its evolution. Perfectly timed with K-POP’s rise to even greater world prominence in 2022, the more global perspective of the MAMA AWARDS as World’s No.1 K-POP Awards will continue telling the story of K-POP, the story of how timeless artistic vision and universal values always prevail.
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